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Josh Gu Becomes Project Director of All in CARAVANING

6 November 2021 sees Mr. Josh Gu taking over as Project Director of All in CARAVANING (AIC). He succeeds Mrs. Yujia Du, who will leave the company after five successful years on 5 November 2021.

Commenting on the move Mr. Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd., says: “As a satellite exhibition of Caravan Salon DÜSSELDORF, the world’s largest show for motorhomes and caravans, AIC will continue its mission in being the lighthouse for the Chinese recreational vehicle and camping industry. By appointing Mr. Josh Gu as the Project Director of AIC, the show and the team will benefit from Josh's wealth of experience.”

As a recognized project management expert, Mr. Josh Gu has acquired great experience in the exhibition sector for more than 16 years. From the start of his career with Messe Düsseldorf Shanghai, Mr. Gu has been in charge of developing ProWine Shanghai and ProWine Hong Kong, which have grown to become the leading shows for the wine and spirits industry in China. Around 5,200 exhibitors from 40 countries have presented themselves at ProWine Shanghai since its debut in 2013. ProWine Shanghai also counted around 110,000 trade visitors during this period.

Under Mr. Gu’s leadership, ProWine is not only committed to creating comprehensive professional wine and spirits trade fairs, but also dedicated to wine education. Before the exhibition, ProWine Shanghai has organized a number of city road shows, covering more than 40 cities across the country. “We witness many similarities in the way on how the projects have been and are managed”, speaking of his new position, Josh said. “With these successful experiences of ProWine, I will continue to reinforce AIC’s industry position and further develop the AIC SCHOOL, which offers B2C seminars and training programs for those who are interested in caravanning & camping and pursue a high-quality lifestyle.”


Mr. Gu will also take charge of the marketing and business events for Messe Düsseldorf’s several global top-tier trade fairs in China, including Caravan Salon Düsseldorf - the world’s largest show for motor homes and caravans, Tour Natur - an international top consumer fair for walking and trekking, and boot Düsseldorf - the world’s No.1 indoor water sports fair.

AIC 2022 will be held at the Beijing Etrong International Exhibition & Convention Center next June.