Presenting Brand Image, Creating Brand Value: Leading RV Parts & Accessories Suppliers Sponsor a Successful Event - China Caravan Ambassador 2015

As All in CARAVANING 2015 came to a successful end, the concurrent event China Caravan Ambassador 2015 also produced good results. Ms. Yang Bei, this year's award winner for having led “a caravaning adventure in Europe with four 70s' seniors”, received an exclusive grand prize package: Sponsored by the organizer to fly to Germany and make a visit to the world's No.1 caravaning trade show at CARAVAN SALON DÜSSELDORF 2015.

It is the support from industry peers, the active participation by caravan enthusiasts and more importantly, the generosity of sponsors that make this event a success. The organizer was happy to have the three leading RV parts & accessories brands truma, Dibsat and Atwood as the platinum, golden and silver sponsors, respectively, who offered winners of the "Fashion Caravan Owner" award attractive prizes including truma Aventa Comfort (worth RMB 15,000), Dibsat D320T satellite tracking antenna (worth RMB 8,500) and Atwood FAN-TASTIC VENT (worth RMB 2,000).

The organizer carried out recruitment of candidates and event promotion through multiple channels, such as press release, advertising, WeChat and other mobile apps. Besides, prizes from sponsors were a great appeal that helped increase event visibility and gain public favorability.

At the polling phase, the WeChat poll received nearly 20,000 responses. This was a good way to boost event visibility while promoting sponsors' brand images. More importantly, being a sponsor of such a meaningful event that advocated the pursuit of a healthy, simple and happy life back to the nature and family was absolutely a golden opportunity to display a company's positive values, which could matter much more than money returns.

During the 3-day exhibition of All in CARAVANING 2015 (26-28 June), large billboards were erected at the entrance of the exhibition venue for promoting the China Caravan Ambassador event, telling soul-touching stories from candidates and attracting more people to share the freedom of caravaning culture and camping life. Visitors were greatly impressed and inspired by caravan enthusiasts' healthy attitudes, good manners, ambitious visions and eco-friendly behaviors”.

Finally, the "Fashion Caravan Owner 2015" title were granted to Mr. Huang Yishan, who enjoyed taking caravan holidays with his beloved mother, Mr. Gu Yuxin, a keen supporter of caravaning culture, and Mr. Wang Weimin, an enthusiastic advocator of caravans on highways. They won those attractive prizes sponsored by truma, Dibsat and Atwood! Mr. Gu and Mr. Wang attended the award ceremony on 27 June. Mr. Gu laughed happily when receiving Dibsat D320T, and Mr. Wang was quite excited saying that Atwood FAN-TASTIC VENT was exactly what he needed. Mr. Huang, absent from the ceremony, also received his prize by courier - truma Aventa Comfort. He extended his gratitude to all sponsors, adding that he was very happy to participate in such a meaningful activity and share his personal story with everyone. They hoped that this event would continue next year to further popularize caravaning & camping culture in China.

All in CARAVANING 2016 will be held during 18-20 June 2016 at Beijing Exhibition Center. A new round of candidate recruitment for China Caravan Ambassador is scheduled to start in next March. More information about All in CARAVANING and its supporting program is available at the official website www.all-in-caravaning.com or via WeChat (scan QR Code).

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