AIC Outdoor Life Culture Festival Grandly Unfolds in Beijing

All in CARAVANING 2026 will open its new Outdoor Life Culture Festival during the exhibition days from May 15 to 17 at Shougang Convention & Exhibition Center, Beijing, China. Centered on the symbolic theme of “wind,” the festival is call “Tingfeng (means Listening to the Wind) Market”, which will be organized into seven themed activity zones. Through the integration of diverse business formats, immersive scene-making, and industrial resource linkage, it showcases emerging trends in outdoor lifestyles and explores new pathways for the integrated development of the outdoor industry amid the upgrading of cultural and tourism consumption.

In recent years, China's outdoor sports and eco-tourism markets have continued to gain momentum. Experiential leisure activities such as camping, hiking, and RV travel have become new consumption hotspots, while demand for outdoor recreation has grown rapidly. Responding to this trend, the AIC Outdoor Life Culture Festival adopts a systematic layout and ecosystem-based operation model to build a composite outdoor lifestyle platform integrating consumption, experience, social interaction, and industrial coordination. It is designed not only to satisfy the public's aspiration for higher-quality outdoor living, but also to inject new momentum into industry development.

Seven Thematic Sections of the Outdoor Lifestyle Ecosystem

Taking wind as its central motif, the event features seven themed sections – 

• “Gifts of the Wind”features local specialty agricultural products, travel souvenirs and handcrafted keepsakes, highlighting the richness of natural resources and the appeal of local culture. 
• “Wings of the Wind”brings together canopies, sleeping bags, apparel, outdoor sports gear, RVs and related supplies, showcasing progress in the outdoor equipment sector. 
• “Waystation of the Wind”meanwhile, is designed for destination-style campsites, including scenic spots, campgrounds and other internet-famous spots, and seeks to create a consumer space that offers rest, resupply and experiential content.
•  “Tribe of the Wind”brings together campsite operators, clubs, travel agencies and other organizations, with a focus on community interaction and event organization. 
• “Echoes of the Wind”links a wide range of outdoor-related offerings, including travel routes, outdoor activities and participatory programs, further enriching the market’s content. 
• “Support of the Wind”highlights the active role of government departments and industry associations in providing guidance, service support and promoting the healthy development of the industry. 
• “Hub of the Wind”functions as a platform for resource integration, information exchange, project operation and cultural promotion, strengthening the market’s overall coordination and improving its platform-based operations.

Together, the seven sections cover the entire outdoor industry chain, ranging from specialty agricultural and cultural-creative offerings to outdoor equipment, campsite experiences, content services and industry support, thereby creating a comprehensive ecosystem for outdoor living.

Immersive Experiences and New Outdoor Consumption Scenarios

During the event, each activity zone will offer a wide range of programs, including family-friendly interactive activities, hands-on craft experiences and outdoor demonstrations, making the outdoor lifestyle more accessible to the public and easier to enjoy in everyday life. Committed to experience-led engagement and cross-industry collaboration, the market not only provides the public with an immersive platform to experience the appeal of outdoor living, but also serves as an efficient bridge for businesses to showcase their brands, connect with resources and pursue mutually beneficial partnerships. In doing so, it fosters a healthy development ecosystem marked by government guidance, industry coordination, business participation and public benefit.

Spanning everything from cultural experiences and immersive activities to gear displays and industry support services, the AIC Outdoor Life Culture Festival uses a scenario-based, immersive approach to give visitors a comprehensive feel for the appeal of outdoor living. By doing so, it helps unlock the consumption potential of the outdoor culture-and-tourism sector, fosters industry exchange and commercial cooperation, and contributes to the upgrading and improved performance of the local cultural-tourism economy.

Welcome to join in this grand festival at AIC 2026. Click here to pre-register as a visitor.
 

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