All in CARAVANING 2024 Concludes on a Successful Note

All in CARAVANING 2024 Concludes on a Successful Note: Leading the Way to a New Lifestyle of RV Living

All in CARAVANING, held from April 19 to 21, 2024, at Beiren Etrong International Exhibition & Convention Center, Beijing, concluded successfully, giving guidance to the China's RV and camping sector. With strong support from CARAVAN SALON DÜSSELDORF, the world's largest exhibition for motorhomes and caravans, AIC is dedicated to bringing the pinnacle of the global RV exhibition to China. 

For the first time, the exhibition was moved from its usual June slot to April, adapting to the evolving RV market and the growing needs of exhibitors. This strategic change paid off, with the event taking place during more suitable weather and a prime buying season, thus attracting a larger number of visitors. Within the 27,000 square meters of indoor and outdoor exhibition space, 95 domestic and international brands were showcased, drawing 12,075 visitors over three days with an increase of over 45% compared to the last edition, among whom there are 326 overseas visitors from 40 countries and regions.

“As camping and caravaning are products with a lot of emotional attachment., you need to feel and touch the product before buying it. Therefore, I think that an exhibition like the AIC is the best bridge between the manufacturers and the potential customers to feel and touch it, to get an idea for the lifestyle. I believe this is what makes AIC important,” said Mr. Bernd Löher, President of the Caravaning Industrie Verband e.V. (CIVD), AIC’s most important international supporter.

With numerous new vehicle models displayed, AIC 2024 thoroughly showcased the innovative achievements and trending patterns of the RV industry, thus capturing the attention of RV enthusiasts. Exhibitors were pleased to see their products generating significant interest among visitors, leading to vibrant interactions with buyers and potential clients. The enthusiastic discussions and detailed inquiries around the booths highlighted the growing popularity and awareness of RVs among the public.

“Over the past 13 years, AIC has committed to establishing an international and professional exhibition platform for the Chinese RV and camping industry. This year, AIC has been upgraded in terms of the exhibition promotion, on-site activities, and newly launched unique feature areas to better meet the local market demands for exhibitions,” said Mr. Marius Berlemann, Regional Head of Messe Düsseldorf for Asia and Managing Director of Messe Düsseldorf in China.

The accessories section and the outdoor RV adventure camping area were exceptionally popular. Many exhibitors presented their most advanced products of the year, covering various aspects such as electronics, kitchen and bathroom facilities, furniture, camping, power and water supply, heating, and navigation, offering a wide range of choices for RV enthusiasts.

With strong support from Federal Ministry for Digital and Transport, and Federal Ministry for Economic Affairs and Climate Action from Germany, the German Pavilion has made a successful appearance at AIC for the third consecutive time. Particularly noteworthy were the RV brands from Germany—Dethleffs, Alberts, Hobby, Knaus Tabbert, and MORELO. 

“Livezone RV participated in AIC 2024 in Beijing and achieved remarkable sales results with all of our models selling good at the trade fair. Moreover, international visitors highly praised the Chinese RVs, expressing their desire to cooperate in the future. Both AIC’s location and the brand image are first-class. I believe that AIC will be better and better.” Commented Mr. Du Peng, Sales Director of Baoding Livezone Automobile Service Co. Ltd.

Mr. Chen Mingli, Sales Director of BJFRT RV also felt delighted about the show, “This year’s AIC was very refreshing, they made some great changes. The market has changed very much in recent years, but AIC adjusted to meet the demand. Generally speaking, AIC is an exhibition with a good attitude, perseverance and ideas.” 

Located in the west square of outdoor area, the "Starter world of Caravaning" has become a very popular place, attracting a large number of visitors to have test-driving. “As a leading global caravan brand, FENDT is delighted to participate in AIC 2024. The unique feature area “Starter World of Caravaning” allowed our potential customers to have an opportunity to experience and test our products. During the three days, FENDT was not only showcased the latest highlight caravans, but also gained many potential leads. We sincere hope that AIC can continue to adhere to the path of branding and internationalization in the future. Meanwhile to establish a benchmark image for China's RV exhibitions.” said Mr. Dou Pengfei, General Manager of Fendt Caravan Tianjin.

The three expert-level conferences led by specially invited German experts once again underlined the unmatched international influence of AIC within the industry. Kicking off on April 18, the day before the show opened, the China RV Accessories Export Forum featured Mr. Tim Rüttgers from the German Caravaning Industry Association's Technical and Environment department. He inspired attendees about European certification standards for RVs, covering aspects like liquefied gas installation, living area requirements, electrical installations, and safety ventilation, offering domestic attendees’ valuable insights. 

The Sino-German Dealer Workshop, now in its fourth year, has become a renowned event within the industry. Mr. Kai Dhonau, president of the German Caravan Dealers Association, brings fresh discussion topics to the attendees every year. This year, besides sharing the latest German RV sales figures, he also discussed sales and marketing strategies of European RV dealers, providing crucial learnings for domestic dealers.

The inaugural Seminar on European RV Market Access Criteria was undoubtedly one of the highlights of this year's AIC. Mr. Karl Schlössl, General Manager of La Marca, shared his success story of introducing Chinese brand RVs into the European market, offering the most effective advice for taking domestic RVs to the international stage. The seminar provided a valuable platform for deep discussions with international RV importers, thus once again reinforcing AIC's vital role as a communication bridge between domestic and international RV markets.

At AIC, a host of novelties in RV-related activities garnered widespread popularity which have drawn in thousands of enthusiastic participants. In the Caravan Ecosystem Area located on the east side of Hall B, visitors could engage in outdoor sports related to RV living, such as pickleball, RV motorcycle tours, and cycling, unveiling new possibilities for RV vacationing. Within this area, AIC has also established a Kids DIY Zone, where children could bring their RV dreams to life through DIY crafts, hand-painting, and various activities. AIC RV Fans Carnival also brought a lot of fun to RV owners through a variety of exciting activities.

Following its successful debut last year, the AIC Lab returned this year with multiple sessions featuring key opinion leaders. Conversations ranged beyond RV travel and adventure camping, extending into other areas of interest to RV owners such as after-sales service. Discussions also included specialized topics like “Typical Case Study of RV Marketing in Germany” presented by seasoned expert Mr. Wang Jun. Throughout the three days of the expo, approximately 300 people participated in activities at the AIC Lab, engaging in interactive discussions. 

In the newly designed AIC SCHOOL-Home of AIC Media, influencers like “Ye Lu Zi”, “Shuai Zi Driving & Camping”, “Xiao Lan the Wild Child”, and the “Auto Madhouse” settled in, each creating personalized sceneries in line with their distinct IP, showcasing the allure of RV camping life.

The presence of German table tennis star Mr. Timo Boll and the German Wine Queen Ms. Eva Brockmann significantly amplified the event's allure. As an avid RV camping enthusiast, Mr. Boll not only visited enterprises and discussed differences between Chinese and German RV cultures with exhibitors, but also engaged in lively interactions and Ping Pong games with visitors and fans. Ms. Brockmann introduced the popularity of German tourism, offering a new vista on RV living. In fact, since 2022, AIC has been organizing RV road trips to vineyards, which have been popular among enthusiasts.

This year, AIC also expanded its media reach, generating a stronger promotional impact. Journalists and representatives from Germany and France, along with over a dozen influencers from the RV, camping, and automotive sectors joined the show, contributing to over a hundred million views across various online platforms.

According to Mr. Stefan Koschke, Director of Caravan Salon Düsseldorf, “In Düsseldorf, we have the largest Caravaning exhibition globally, with a lot of customers from all over the world. We want to bring our idea to other markets, and China represents a fantastic new market for us. China boosts beautiful landscape and everything that is needed for caravaning. We are looking forward to seeing you once again at AIC in April 2025.”

The success of AIC 2024 indicates the Chinese RV and camping industry is now rebounding vigorously. With growing market demand, new spaces for development and opportunities for the RV industry are emerging. AIC 2025 is set to come back to Beijing next April.

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